Detaillierte Informationen zum Seminar
Inhalte:
In this live-online-seminar, you will learn the key concepts, techniques, and tools to effectively plan, create, and distribute unique and appropriate content for various channels such as corporate websites, blogs, and social media. Discover how to use high-quality and specific content to engage your target group, build communities, and establish long-term customer relationships.
Optimize your content marketing performance: Convince your target group with the right content strategy!
This online course will guide you through the process of content marketing – from strategic planning, target group analysis and developing unique content to measuring and analyzing success. Using inspiring practical examples, you will get useful tips and learn methods you can apply in your own content marketing.
Dauer/zeitlicher Ablauf:
8 Einheiten à 45 Minuten
Ziele/Bildungsabschluss:
Dieser Kurs schließt mit einem alfatraining.com-Zertifikat ab.
Teilnahmevoraussetzungen:
Requirements for live participation:
Customary desktop computer or laptop (64-bit), headset, webcam
Stable internet connection
At least 2 GB of RAM
Download and installation of alfaview (free of charge for you!)
Short preparation check:
Create profile or login and book desired course www.alfatraining.com
Download and install video conferencing software www.alfaview.com
Check technical equipment (computer, headset and webcam)
Log back in to your profile at www.alfatraining.com and test everything
The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!
Technische Voraussetzungen:
Für eine Live-Teilnahme unbedingt erforderlich: Handelsüblicher Computer (64-bit), Headset, Webcam Stabile Internetverbindung Mind. 2 GB Arbeitsspeicher Download und Installation alfaview (für dich kostenfrei!)
Lehrgangsverlauf/Methoden:
Content marketing basics
What is content marketing?
Trends and new developments
Strategic planning in content marketing
Steps of the strategic content marketing process: strategy, analysis, conception, production, distribution, evaluation
Targeting and defining your target group
Developing a content marketing strategy
Content formats
Content creation and distribution
Creating unique and meaningful content
Storytelling in content marketing
Content optimization for search engines (SEO)
Content curation and UGC (User Generated Content)
Content distribution through different channels
Social media strategies for content marketing
Measuring success in content marketing
Key Performance Indicators (KPIs) and metrics in content marketing
Conversion tracking and lead generation
Zielgruppe:
The online seminar Content Marketing Management is designed for specialists and managers in business environments marketing, content marketing, online marketing, social media, corporate communications, press and public relations.
Seminarkennung:
439
