Get to the Point!: Become an effective communicator when speaking and writing

Knowing what matters

• Putting your ideas in order.
• Winning and losing your audience and readers – dos and don’ts.
• A clear message is brief and pointedly put.
• Mindset and Attitude.

Making your presentation engaging

• Captivating your audience and readers – even with factual information.
• Effectively deploying linguistic devices and dramatic means.

Framing your speech

• The three phases of your successful contribution: strong opening, body and skillful conclusion.
• Clearly structuring, polishing and effectively staging (short) speeches.
• Finding the appropriate arguments quickly and easily.

The Power of simple words

• The Dimensions of Comprehensibility.
• Advice on speaking and writing in English.

Writing clearly and concisely

• Writing emails and texts so that people want to read them.
• Less is more: how to convince with concise texts.

Optimising your presentation

Please bring along your presentation sequence (max. 5 charts) on your notebook to the workshop for practice.

Optimising your business texts

Bring along, e.g. letters, emails, memos, circulars, position papers and decision papers (max. 2-3 pages) for editing.

• You will learn to distinguish between what is trivial and what is important and to focus on the core content.
• You will learn to develop your texts and arguments clearly, precisely and to the point – in a straightforward way and without meaningless phrases.
• You will learn about tips and tricks to structure and develop interesting and motivating speeches and texts that grab the attention of your audience and readers.
• You will learn to convey your message so that it actually reaches your audience and readers.
• You will communicate more effectively and efficiently in English.
• You will express yourself in a more active, more focused and thus more effective way.

Experts and managers who want to argue their concerns – stand their ground more effectively in future by impressive speeches and pointed (short) presentations as well as clearly structured and concisely formulated texts.