Detaillierte Informationen zum Seminar
Inhalte:
In this live-online-seminar, you will learn about all the important channels, platforms and tools of online marketing. The focus is on search engine optimization (SEO), development of marketing plans, Google Analytics and Google Ads as well as content marketing and social media marketing – with many practical examples.
Develop effective strategies to increase your digital reach!
Use the potential of digital marketing strategically: This online course teaches you how to develop marketing plans and use affiliate marketing efficiently. You'll also learn essentials about email & newsletter marketing and online PR. You'll get practical tips and techniques for a successful implementation of these actions on various platforms such as Facebook, Instagram, LinkedIn and more.
Dauer/zeitlicher Ablauf:
8 Einheiten à 45 Minuten
Ziele/Bildungsabschluss:
Dieser Kurs schließt mit einem alfatraining.com-Zertifikat ab.
Teilnahmevoraussetzungen:
Requirements for live participation:
Customary desktop computer or laptop (64-bit), headset, webcam
Stable internet connection
At least 2 GB of RAM
Download and installation of alfaview (free of charge for you!)
Short preparation check:
Create profile or login and book desired course www.alfatraining.com
Download and install video conferencing software www.alfaview.com
Check technical equipment (computer, headset and webcam)
Log back in to your profile at www.alfatraining.com and test everything
The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!
Technische Voraussetzungen:
Für eine Live-Teilnahme unbedingt erforderlich: Handelsüblicher Computer (64-bit), Headset, Webcam Stabile Internetverbindung Mind. 2 GB Arbeitsspeicher Download und Installation alfaview (für dich kostenfrei!)
Lehrgangsverlauf/Methoden:
Introduction to online marketing management
Definition and terms in online marketing
Trends and new developments
Online marketing strategy
Targeting and target groups
Choosing the best channels
Search engine optimization – SEO
Basics and on-page optimization
Off-page optimization
Search engine marketing – Google Ads
Introduction and campaign structure
Keyword research
Web analytics – Google Analytics
Introduction and configuration
Data collection and reporting
Development of marketing plans and concepts
Market and competition analysis
Definition of goals and planning
Affiliate marketing
Basics and partner selection
Performance tracking and measuring
E-mail and newsletter marketing
Developing an e-mail marketing strategy
Creating and sending newsletters
Content and social media marketing
Strategy and content creation
Platform selection and profile optimization
Evaluation and reporting
Key performance indicators (KPIs)
Reporting and optimization
Zielgruppe:
The online seminar Online Marketing Management is designed for specialists and managers in PR, marketing, product management, advertising and communications.
Seminarkennung:
440
