Seminar - Institut für Verkauf und Marketing
| Termin | Ort | Preis* |
|---|---|---|
| firmenintern | auf Anfrage | 2.082,50 € |
Seminar Business Development Management 2-day Seminar, Course in Marketing, Management
Development, growth, market leadership, quality leadership, innovation leadership, high return company in the industry, or customer satisfaction, employee satisfaction, customer retention, customer development, lead management or other goals can be the focus of the company.
In management, it is also important to realise that there is always a conflict of objectives between volumes, the absolute figures, and returns or profitability, the relative figures.
In order to realise growth, we need a positive development of both factors. Turnover, but also the return on sales, are under special observation.
Content
Strategic Marketing Management and Business Growth
Goals and goal conflicts, goal hierarchy
Porter's 5 Forces (the power of suppliers, the power of customers, the possibility of substitutes, rivalry in the industry, the threat of new entry)
Ansoff product-market matrix with different strategies of growth
Micro- and macro-development according to Kaizen
Plan-Do-Check-Act cycle as an instrument for sustainable planning, implementation, control and goal achievement.
Analyses of strengths and weaknesses
Customer satisfaction measurement as an initiator for sustainable growth
Idea generation & idea evaluation
Implementation of individual ideas in an individual business model:
In the workshop, we will look at creative methods as well as indicator-oriented possibilities of performance analysis and performance development. We will look at best practice examples as well as worst case scenarios.
Methods
