IP Strategy - Toward proactive management of innovation and IP

The IP Strategy course is an in-depth course aiming at providing the necessary knowledge, tools and skills for designing and implementing IP strategies in target areas using internal and external data. First, an overview of the concept of IP strategy is provided, with fundamentals and insights from business strategy. Next, you will learn and apply two practical tools: (1) a strategic thinking tool (IP Matrix) to help explore various strategy options within core area and beyond; and (2) a methodology for building IP strategies from scratch e.g. in new areas or in response to disruption or new competition, where the data is reformatted using the IP Matrix to enable gap analysis, SWOT and generation of options. During the online sessions, the speaker will present how this methodology is applied to a case study (Geothermal - Part A). During the onsite sessions, you will be teamed up; each team will reapply the tools to another case (Geothermal - Part B), as well as prepare and present a pitch to management. During the last online session, you will explore alternative approaches and real-life situations inspired from practice. During the course, further practical insights are provided which you can reuse with your own colleagues. Finally, the course is interactive including, among others, 1 onsite day for teamwork with peers. It is also intensive but structured to give enough space to prepare before and after each session.

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