Key Account Management, Automotive & Mobility 2-Day Training

Specialised training for the automotive and mobility industry. Defining chances and risks of a fast changing industry, high volume vs. low contribution margin. Value Selling is one of the arguments to develop the market.

A traditional industry needs to reinvent itself so it can meet the environmental requirements of customers and government.

Thus, quality management becomes a central issue in the car production process from the very beginning. We integrate QM and management tools and combine it with best practice samples.

Increasing efficiency in getting new customers by on- and offline acquisition and development of existing customers.

In this industry-specific seminar, we deal with the topic of VALUE PROPOSITION and supplier position. What are the customer's requirements (product performance and ancillary product performance), how well or how poorly do I/my company/my customer contact points perform? Who is my competitor with regards to my A customer and how do I succeed in working out a UNIQUE CUSTOMER PROPOSITION? How do I sustainably optimize opportunities and risks and also strengths and weaknesses?

Acquiring new customers, retaining existing customers and winning back customers is the focus of the seminar. The key customer usually has a high share of total sales and contribution margin and therefore has to be served sustainably. We think about how we can move from a unique selling proposition to a unique customer proposition, how we can recognize and communicate our company and product advantages and how we can establish customer loyalty to us, our company and our products/services.
Corporate und company-wide objectives (quality vs. quantity)
Introduction to “The 3 Assets in Sales and Marketing”
Differentiation between quantity and quality
Smart-objective management
Definition and proactive management of ratios and KPI´s in sales
Definition of lead and lead management
Integration of quality management into sales
Process management during the acquisition process
Possibilities of lead generation and conversion
Qualification of leads
Sales qualified leads vs. marketing qualified leads
Ways to convert prospective customers
Ratios and KPI´s in the acquisition process
Sales Funnel Management
Deployment of objectives, cooperation with marketing and other internal or external departments
Management of existing customers and establishment of customer loyalty
Cross-selling as a sales target
Up-selling as a sales target
Sales possibilities and opportunities for existing customers
Customer satisfaction management and management deployment
Net Promotor Score including process management to improve the actual status
Priority Management for sales managers – time as the bottleneck
Customer recovery
Churn-rate and improvement process using the Ishikawa method

9:00 bis 16:00 Uhr

sales manager