Master of Business Administration (MBA)

1st semester Crash Courses1 Crash Course in Business Administration Crash Course Methodology Economics Supply and demand Costs and revenues Theory of the firm Factor markets Market failure Unemployment and inflation Money and monetary policy Policy approaches International trade Marketing & Communication The role of marketing Market analysis Company Analysis SWOT Analysis Marketing objectives Marketing mix Communication: Internal, External, Digital, International HR & Leadership Competencies General Framework of Human Resource Management Corporate Culture Leadership in teams Motivation Theory Financial Management Objectives in financial management Stakeholder vs. Shareholder Management Ethical aspects in financial management and corporate governance Financial planning Investment Cash management 2nd semester Strategic Corporate Management Strategic analysis Theoretic approaches Strategy Formulation Choices and implementation Different strategic contexts International Business Law Main features of the German legal system and embedment in European and International law Basics of contract law (including European and international references) Basics and current developments of commercial and corporate law Industrial property rights - Introduction to the national, European and international competition, trademark and patent law Basics of international arbitration proceedings Value-based Controlling & International Accounting The classification of accounting methods according to IFRS in the national and international normative context The goals, objectives and principles of IFRS accounting methods The components of IFRS annual financial statements General reporting and valuation rules of the IFRS Value-orientated controlling and indicator systems Possible applications and limitations of value-orientated indicators/systems for performance measurement and management through controlling Management Decision-Making Decision-Making Techniques Rational and intuitive decision Models Information requirements and information management Managing risk and uncertainty3rd semester Research Methods Organisation and management research Research strategy and design Questionnaire and survey design and sampling techniques Analysis of quantitative data Dilemmas of research Choice International Investment Theoretical foundation of asset management Information content of derivatives and instruments Corporate diversification and hedging Net present value vs real options Planning of earnings, investments and finance Analysis of earnings, cash flows and assets/liabilities Finance and investment decisions (e.g. Private Equity, M&A) Shareholder value managementSpecialistation: International Management² International Strategy & Sales Management Sales Goals Structure Organisation, Personal and Team Selling (negotiation skills) Selection and Management of Distribution International Entrepreneurship & Innovation Business Plan International Business Activities Structuring and developing a Innovation Management Process Structuring and developing a (Digital) Business Model and (Digital) Value Chain 4th semester Master Thesis and colloquium

3 semester + thesis

Master of Business Administration (MBA)

Akademiker

3745