Detaillierte Informationen zum Seminar
Inhalte:
In this live online seminar, you will learn how to successfully place your product or company on social media and optimize your social media marketing. We will introduce you to the features of the most popular social media channels and help you choose the right platforms to present your products and services in an appealing way and to market them profitably.
Tips & tricks for working successfully with the most popular social networks
What is the best way to find and produce the appropriate content? In this online course, you will learn how to develop social media strategies and campaigns and how to successfully use various networks such as Instagram, Facebook and LinkedIn for advertising, sales and PR purposes.
You will learn how to analyze your target group in order to create specific content and increase your outreach. The seminar will also focus on referral marketing and show you how to build long-term customer loyalty.
Dauer/zeitlicher Ablauf:
8 Einheiten à 45 Minuten
Ziele/Bildungsabschluss:
Dieser Kurs schließt mit einem alfatraining.com-Zertifikat ab.
Teilnahmevoraussetzungen:
Requirements for live participation:
Customary desktop computer or laptop (64-bit), headset, webcam
Stable internet connection
At least 2 GB of RAM
Download and installation of alfaview (free of charge for you!)
Short preparation check:
Create profile or login and book desired course www.alfatraining.com
Download and install video conferencing software www.alfaview.com
Check technical equipment (computer, headset and webcam)
Log back in to your profile at www.alfatraining.com and test everything
The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!
Technische Voraussetzungen:
Für eine Live-Teilnahme unbedingt erforderlich: Handelsüblicher Computer (64-bit), Headset, Webcam Stabile Internetverbindung Mind. 2 GB Arbeitsspeicher Download und Installation alfaview (für dich kostenfrei!)
Lehrgangsverlauf/Methoden:
Introduction to social media
Basic terms and concepts
Advantages and potential of social media marketing
Overview of social networks
e.g. Instagram, LinkedIn, Facebook, Twitter/X, XING
Development of social media strategies and campaigns
Objective and planning of social media activities
Content strategy and storytelling
Budget planning
Performance measurement and analysis
Definition of target groups
Analysis and segmentation of the target group
Creation of personas
Target group analysis tools and methods
Referral marketing
Importance of customer recommendations
Influencer marketing and cooperations
User engagement and brand loyalty
Tips for greater outreach and interaction
e.g. content optimization for more visibility, interaction with the community, using hashtags and relevant keywords
Legal aspects
Data protection and GDPR
Labeling requirements for advertising and sponsored content
Copyright and usage rights
Zielgruppe:
The live online seminar is designed for specialists and managers from the areas of marketing, advertising, e-commerce, sales and product management.
Seminarkennung:
482
