Detaillierte Informationen zum Seminar
Inhalte:
In this live online seminar, you will learn how to use relevant AI tools for online marketing. We will show you practical know-how to successfully integrate AI into your everyday work - from the use and creation of prompts to specific use cases.
The future of online marketing - success strategies in the digital age
In today's digital age, artificial intelligence (AI) has become an indispensable tool to help marketing teams develop more effective strategies and achieve their marketing goals.
In addition to basic knowledge about AI and the most well-known models such as ChatGPT and Dall-E, in this online course you will learn how AI can be used efficiently in marketing processes. We will show you current AI models and trends and focus on prompt engineering, content creation and SEO optimization. You will also learn how predictive analytics can forecast customer behavior, how AI is used in advertising analysis and optimization, and how AI can be optimally integrated in the areas of campaign planning and customer communication. The topics data protection and copyright in the context of AI will complete the course.
Technical requirements:To participate in the seminar, you should set up an Open.ai account or ChatGPT account.
Dauer/zeitlicher Ablauf:
8 Einheiten à 45 Minuten
Ziele/Bildungsabschluss:
Dieser Kurs schließt mit einem alfatraining.com-Zertifikat ab.
Teilnahmevoraussetzungen:
Requirements for live participation:
Customary desktop computer or laptop (64-bit), headset, webcam
Stable internet connection
At least 2 GB of RAM
Download and installation of alfaview (free of charge for you!)
Short preparation check:
Create profile or login and book desired course www.alfatraining.com
Download and install video conferencing software www.alfaview.com
Check technical equipment (computer, headset and webcam)
Log back in to your profile at www.alfatraining.com and test everything
The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!
Technische Voraussetzungen:
Für eine Live-Teilnahme unbedingt erforderlich: Handelsüblicher Computer (64-bit), Headset, Webcam Stabile Internetverbindung Mind. 2 GB Arbeitsspeicher Download und Installation alfaview (für dich kostenfrei!)
Lehrgangsverlauf/Methoden:
Introduction: Artificial intelligence (AI) and online marketing
Current state of the best-known AI models (e.g. ChatGPT and Dall-E)
Importance of AI for today's marketing strategies
The latest trends and developments in AI in marketing
Prompt engineering
Optimization of user interaction through prompt engineering
Creation of targeted prompts for different channels
Content creation and optimization with AI
Content creation with AI
SEO optimization with the help of AI tools
AI-supported content performance analysis
Predictive analytics and behavioral forecasting
Planning customer journeys and forecasting customer behavior
Analytics models in the marketing strategy
Forecasting marketing trends and successes
AI in advertising analysis and optimization
Automatized ad placement with AI
Performance tracking and A/B testing with AI
Campaign planning and customer communication
Automation of email marketing campaigns
Chatbots and customer communication
Data protection and copyright when using AI
Aspects for clarifying authorship
Essential principles of data protection
Zielgruppe:
The online course is designed for specialists and managers from the fields of marketing, PR, corporate communications and e-commerce who want to learn how AI technologies can be effectively integrated into their working environment.
Seminarkennung:
477
