Live-Online: UX writing – better user journeys for your website, app, software & more: How to guide customers through your online offers

UX writing and what makes it unique

• Establishing differences and similarities with marketing and corporate communication.
• Assessing and grouping the needs and expectations of your users.
• Designing a positive and intuitive user experience.
• Striking a balance between emotion and accuracy, and when to prioritise one over the other.

Aligning text and graphics for coherent messages

• Diving deeper into the purpose of UX writing.
• Providing a holistic experience through layout, graphics and text.
• Writing is designing - graphics are never complete without copy.
• Visual guidance.

Expressing your message clearly

• Writing accurately for long and short copy.
• Understanding and using AI such as ChatGPT as part of your ideation process.
• Finding the right words to increase conversions and click rates.
• Defining a tone of voice to build trust and guide users to their goals.
• Understanding and deciding on UK or US English.
• Engaging effectively with native and non-native speakers.
• Writing empty states that prompt users to act.
• Handling error messages when your site gets stuck.
• Communicating privacy as your users’ security and data are at stake.
• Optional content upon request: Writing English UX copy as a German speaker.

Writing with empathy

• Understand who your users are.
• Become user obsessed by focusing on their needs.
• Keep an open dialogue with users.
• Set priorities for user interaction.
• Guarantee a positive user experience.
• Zoom out and look at why market standards are crucial.

• Put users front and centre.
• Identify what’s important in macro- and microcopy.
• Develop empathy for user needs.
• Create a positive user experience.
• Inspire trust and achieve customer loyalty.
• Condense text and get to the point.
• Differentiate your copy from marketing and corporate communication.
• Maintain a better dialogue with your users.
• Make your words matter.

Specialists and managers, particularly people in user experience, customer experience, brand, marketing, copywriting and text design. Additionally, copywriters who write copy for software and other applications.