Live-Online: UX writing – better user journeys for your website, app, software & more: How to guide customers through your online offers

UX writing and what makes it unique

• Designing a positive user experience.
• Designing an intuitive user experience.
• Striking a balance between emotion and accuracy, and when to prioritise one over the other.

Writing with empathy

• Become user obsessed by focusing on their needs (user centricity).
• Keep an open dialogue with users.
• Set priorities for user interaction.
• Zoom out and look at why market standards are crucial.

Expressing your message clearly

• Writing accurately in long copy and microcopy.
• Finding the right words to increase conversions and click rates.
• Defining a tone of voice to build trust and guide users to their goals.
• Understanding and deciding on UK or US English.
• Engaging effectively with native and non-native speakers.
• Writing empty states that prompt users to act.
• Crafting error messages when something goes wrong.
• Optional content upon request: Writing English UX copy as a German speaker.

AI

• Discuss tools like ChatGPT and Gemini, and how they can be used in UX writing.
• Using AI as a sparring partner for the ideation process.
• Writing clear prompts and comparing results.

Accessibility

• Why accessibility affects everyone.
• Simple English vs plain English.
• Writing and designing for accessibility with a focus on screen readers.

Please bring along some examples of UX writing from your company. Ideally this should be things like headlines, descriptions, button copy, error messages – even entire user flows in your app or website. The main thing is you have something to show and ideally work on during the course.

You’ll learn how to:

• Put users front and centre.
• Identify what’s important in long copy and microcopy.
• Develop clear and concise wording.
• Create a positive user experience.
• Maintain a better dialogue with your users.
• Guide users to their goals.
• Prompt for website and app copy.
• Write with accessibility in mind.

Specialists and managers, particularly people in user experience, customer experience, brand, marketing, copywriting and text design. Additionally, copywriters who write copy for software and other applications.